Medical AI Diagnostic Product Launch

Medical AI Diagnostic Product Launch
Philippine Market Entry Strategy: Video & Brochure Development
Project Overview: Strategic Asset Development
Fixed Investment
27M KRW
Comprehensive package optimized for maximum impact within budget constraints, delivering professional-grade marketing assets tailored for Philippine healthcare stakeholders.
Timeline
40 Days
December 1, 2025 project launch through mid-January 2026 final delivery. Brochure ready by year-end for immediate market outreach.
This strategic approach prioritizes quality over quantity, focusing on two high-impact deliverables: a hybrid video combining product introduction with practical demonstration, and a focused brochure designed for healthcare decision-makers. By consolidating messaging across fewer, more refined assets, we ensure professional credibility and clear communication with Philippine clinicians, hospital administrators, and regulatory stakeholders.
Core Deliverables: Quality-Focused Approach
Hybrid Video Asset
4–6 minutes combining product introduction and UI demonstration
Professional English voice-over
Motion graphics highlighting AI capabilities
Screen recordings showing clinical workflow
Web and YouTube optimized
Professional Brochure
4–6 pages A4 format (2-fold or booklet style)
Aligned with video messaging
Print-ready and digital versions
Targeted content for decision-makers
Clean medical-grade design
Rather than producing two separate 10-minute videos that would strain budget and viewer attention spans, we've designed a single, compelling hybrid asset. This approach allows us to invest in superior production quality—better scripting, professional motion graphics, and polished editing—while maintaining the comprehensive information stakeholders need to make informed decisions about adoption.
Strategic Timeline: Phased Delivery
Week 1–2
Dec 1–14: Discovery & Foundation
Stakeholder kickoff meetings
Message alignment
Video script and storyboard
Brochure content outline
Week 3–5
Dec 15–31: Production Phase
Brochure design and copywriting
Initial video production
Parallel workflow optimization
Brochure delivery by Dec 31
Week 6
Early–Mid Jan: Video Finalization
Final editing and revisions
Voice-over recording and mixing
Motion graphics completion
Video delivery mid-January
The phased delivery strategy ensures you can begin market outreach immediately after the New Year with the completed brochure, while the video undergoes final polish for sustained promotional use across digital channels. This staged approach maximizes business momentum while maintaining uncompromising quality standards.
Phase 1: Discovery & Message Alignment
Strategic Foundation (Dec 1–7)
We begin with comprehensive discovery to ensure every asset resonates with Philippine healthcare stakeholders. This critical phase establishes the messaging framework that will carry through both video and brochure.
Key Activities
Stakeholder kickoff meetings to understand product capabilities, target diseases, and market entry goals
Review of existing assets: UI/UX captures, demo clips, brand guidelines
Regulatory status and certification documentation review
Competitive landscape assessment in Philippine market
Core Message Pillars
Accurate Diagnostic Support: AI-powered precision for clinical confidence
Ease of Use: Seamless integration into existing workflows
Proven Effectiveness: Data-driven results and certifications
Comprehensive Support: Implementation and post-deployment assistance
Video Production: From Concept to Completion
Script & Storyboard Development
English script combining problem statement, solution overview, UI walkthrough, and key benefits. Scene-by-scene storyboard ensuring logical flow for busy clinicians.
Screen Capture & Assets
High-quality screen recordings showcasing AI imaging capabilities and core workflow steps. Client guidance on optimal resolution and capture techniques.
Motion Graphics & Editing
Professional callouts, on-screen text, and motion graphics highlighting AI functions and diagnostic insights. Strategic editing for pacing and engagement.
Voice-Over & Sound Design
Professional English voice-over recording with appropriate background music. Clear, authoritative narration tailored for medical professionals.
The hybrid video structure addresses both educational and promotional needs in one compelling package. By combining introduction and demonstration, we create a versatile asset suitable for website placement, YouTube distribution, email campaigns, and presentation at medical conferences or hospital meetings.
Brochure Development: Targeted Communication
Strategic Content Architecture
The 4–6 page brochure targets three critical stakeholder groups: heads of diagnostic departments, hospital IT managers, and medical technology decision-makers. Each section delivers specific information these audiences need to advance the procurement process.
01
Cover & Value Proposition
Immediate impact statement addressing Philippine healthcare challenges
02
Clinical Context
Problem definition and target user scenarios
03
Solution & Features
AI capabilities with simple workflow visuals
04
Evidence & Validation
Metrics, certifications, pilot results
05
Implementation Support
Post-deployment services and training
06
Company Profile
Credibility establishment and contact details
Dual Format Delivery
Print-ready PDF optimized for hospital visits and distributor meetings, plus digital PDF for email campaigns and website downloads.
Launch Support: 
Maximizing Asset Impact
Post-Delivery Guidance (Mid-January 2026)
Asset delivery includes strategic recommendations to ensure maximum market impact. We provide practical guidance on placement, optimization, and initial outreach to Philippine healthcare stakeholders.
Website Integration
Recommended placement strategies for product pages and resources section. Optimal video embedding and brochure download functionality.
YouTube Optimization
Title, description, and tag recommendations specifically targeting Philippine healthcare audience. Thumbnail design guidance for maximum click-through.
Outreach Templates
Example email and LinkedIn copy for sharing assets with doctors, hospital IT departments, and medical equipment distributors. Customizable messaging frameworks.
Budget Rationale: Quality Within Constraints
₩27M
Fixed Package Investment
Budget is nogotiable
150-180
Professional Hours
For specialized medical content
Strategic Scope Optimization
The ₩27,000,000 budget represents a carefully calibrated investment designed to deliver professional-grade assets without compromising quality. At normal market rates for specialized medical content—strategy, scripting, video production, motion graphics, and design—this budget supports approximately 150–180 focused work hours.
What We Avoid
Two separate 10-minute videos requiring 300+ hours
Full 8-page brochure with extensive design iterations
Costly on-site live-action video shooting
Generic templates that lack medical credibility
Rushed production compromising quality
What We Deliver
One polished 4–6 minute hybrid video
Focused 4–6 page high-impact brochure
Asset-efficient screen recording approach
Professional medical-grade content and design
Adequate time for quality assurance and revisions
This approach respects market pricing for specialized work while ensuring that assets sent to Philippine doctors, diagnostic leaders, and IT managers are professional, clear, and credible—critical factors in medical technology adoption decisions.
Strategic Advantages: Optimized Approach
Viewer Engagement
A 4–6 minute hybrid video is far more suitable for web and YouTube than separate 10-minute videos, especially for time-constrained clinicians. Shorter, focused content increases completion rates and message retention.
Budget Concentration
By producing one excellent video instead of two acceptable ones, we invest in superior scripting, motion graphics, voice-over, and editing—the elements that build credibility with medical professionals.
Messaging Consistency
Reusing core messaging and visuals across video and brochure ensures consistent storytelling. Decision-makers receive the same professional narrative whether viewing online or reading printed materials.
Immediate Market Action
The December 31 brochure delivery enables immediate outreach during the critical year-end and early-year planning period when Philippine hospitals finalize technology budgets. You can begin hospital visits, distributor meetings, and email campaigns while the video undergoes final polish for sustained promotional use across digital channels throughout 2026.
"Quality medical marketing assets require specialized expertise and adequate production time. This proposal balances ambitious goals with realistic resource allocation, ensuring professional results that support successful market entry in the Philippine healthcare sector."
MonoMind: Agency Credentials & Expertise
MonoMind is a leading hybrid digital agency specializing in combining cutting-edge digital strategy, impactful branding and creatives, and advanced strategic marketing and communication expertises. Our mission is to craft clear, compelling digital narratives and visual identities that resonate with target audiences, driving measurable engagement and positive business outcomes across diverse industries.
We are uniquely positioned to support Ecopeace's Singapore campaign, leveraging deep local market insights, a data-driven approach, and a proven track record in comprehensive digital engagement and brand elevation.
For a detailed overview of our capabilities, comprehensive company credentials, and insightful case studies, please click here to view our services deck.
Our Core Competencies in Digital & Brand Transformation
Digital Strategy & Integrated Planning
Developing holistic digital strategies that encompass user experience, content, SEO, and paid media, ensuring seamless brand experiences and measurable ROI.
Branding & Creative Development
Crafting distinctive brand identities, visual assets, and compelling creative campaigns that capture attention and build lasting connections in the digital space.
Strategic Marketing & Content Creation
Designing data-informed marketing campaigns and producing high-quality, engaging content tailored for digital platforms to drive awareness and conversion.
Web and Mobile App Development
Specializing in custom web development, mobile application creation, and robust digital platform solutions to enhance user experience and functional capabilities.
Market Experience & Track Record
20+
Years of Expertise
Deep roots and extensive experience in strategic marketing, digital communication, and creative brand development across various sectors.
10+
Brand & Digital Transformation Projects
Successful delivery of comprehensive digital strategies and brand overhauls for leading organizations, driving significant online growth and market presence.
200+
Brands We Empowered
From startups and SMEs to global brands, 
we are known for making lasting impacts for brands we work with, enhancing their digital footprint and market leadership.
Team Expertise and Qualifications
Our dedicated team comprises seasoned professionals with a blend of digital strategy, creative, marketing, and communication backgrounds, ensuring a holistic approach to every campaign.
01
Digital Strategy & Brand Leaders
Visionary strategists with a track record of crafting innovative digital roadmaps and shaping powerful brand narratives.
02
Creative Directors & UX/UI Designers
Award-winning creatives specializing in visual storytelling, user experience design, and engaging digital content production.
03
Performance Marketing & Analytics Specialists
Experts in optimizing digital campaigns, leveraging data analytics to drive conversions, and ensure maximum ROI.
Notable Client Successes & Case Studies
We pride ourselves on delivering measurable digital results and fostering long-term brand trust for our clients. While specific details are confidential, our portfolio includes:
Successfully launched national digital campaigns for new sustainability initiatives, achieving significant online engagement, public awareness, and website traffic goals.
Executed comprehensive brand redesigns and digital platform launches for major organizations, resulting in enhanced brand perception and user adoption.
Developed and deployed cutting-edge content marketing strategies across social media and web, leading to substantial lead generation and improved customer loyalty.
Provided rapid response digital crisis communication support, effectively managing online sentiment and protecting brand reputation during sensitive events.
Strategic Partnerships and Networks
Our extensive network enhances our delivery capabilities:
Collaborations with leading technology providers for advanced digital tools and platform integrations.
Partnerships with award-winning creative studios for specialized content and multimedia production.
Affiliations with global digital marketing networks for best practices and international market insights.
MonoMind is the ideal partner to drive the Ecopeace Singapore campaign, combining strategic prowess with unparalleled digital and creative expertise to ensure your message resonates, achieves widespread digital reach, and delivers its desired impact.
Thank You
Thank you for considering MonoMind as your strategic communications partner. We appreciate the opportunity to present our credentials and expertise.
We are excited by the prospect of collaborating with you to achieve impactful outreach and drive positive change in Singapore's public sector landscape.
Contact Us
For further discussions or any inquiries, please reach out to:
Name: Daren Kang (Lead Consultant & CEO)
Email: daren@monomind.one
monomind.oneB
All rights reserved by MonoMind by 1TM